gTLD. ACTIVE 24 offers new domain names. This article explains why, what the advantages and disadvantages of new gTLDs are and how new gTLDs affect the visibility of your website.
Types of TLDs
Each site is associated with a domain name and ends with a top-level domain (TLD), the part after the dot. E.g. in active24.com ".com" is the TLD. There are two types of TLDs:
- General Top Level Domains (gTLDs): for specific users.
- Country-specific domain (ccTLD): for a specific area.
In 2011 ICANN decided to allow the creation of an unlimited number of new gTLDs. This decision was taken to increase innovation and competition in the Internet market. The popularity of the Internet and the limited number of available domain name extensions made it harder for new Internet users to registrar, a free domain name.
The new gTLDs have various categories e.g.:
- Geographically : .UK, .GLOBAL
- General : .EXPERT
- Communities: .CLUB
- Brand: .GOOGLE
Advantages and disadvantages gTLDs
New gTLDs have a big impact on how companies promote themselves and use the Internet and email. Below we highlight some advantages and disadvantages of the new gTLDs for you at a glance:
With a new domain name extensions ( gTLDs ) you can:
A new domain name extension (gTLDs) also has disadvantages:
SEO for new TLDs
Google search engine algorithm clearly prefers websites that provide the most relevant content for online web visitors. At the same time the Internet giant working to reduce the importance of keywords in the domain name. Google engineer Matt Cutts, indicates that new gTLDs have no higher priority than existing gTLDs:
Yet there are clear advantages:
Protect your brand or company name
The arrival of the new gTLDs will bring new choices. We advise you to protect your brand and company name by registering the corresponding gTLD.
Read more about the new gTLDs.