Google Analytics WordPress: How to setup WordPress traffic the proper way

Google Analytics WordPress. Your WordPress website is online. Congrats! Yet, you are still far from ready. Your website is one of many. There are over 1 billion active websites on the internet (Internetlivestats, 2017). Time to measure your website traffic. That is where Google Analytics comes in.

The unlimited Internet

On March 30th, 2016, there were already at least 4.62 billion websites indexed. Yet, 75% of these websites are not active but parked domain names only. (Quora, 2017). With over 1 billion active websites nowadays it still can feel a little challenging to measure the impact of your own individual website.

Google Analytics tracking code

This is where Google Analytics comes in handy. It has become an industry standard. This fast, free and flexible digital analytics tool provides insights into:

  • how many people visit your website
  • from which device
  • and regions


Google Analytics is not the only digital analytics tool, but it is by far the best tool to measure web traffic. Hotjar is a good alternative but less known. To use Google Analytics for your WordPress site, you need to install a “tracking code” on your website so the chosen digital analytics tool can access your website to collect statistics.

A tracking code is:

“a piece of JavaScript code, inserted in one or all your specific web page(s).”

Install Tracking Code Manager

Google Analytics? Hotjar? Which digital analytic tool to choose? Why choose if you can have both. In WordPress, you can add any functionality, without having to edit the source code. Use the plugin "Tracking Code Manager" in WordPress to install both tools. In this way, you can combine and deploy many tracking codes at once and find out for yourself which tool suits you best!

The Tracking Code Manager is:

“a universal plug-in. It helps to put in an unlimited number of tracking codes from any digital analytics tool.”


How to install the Tracking Code Manager in WordPress

This plugin can be used to manage different digital analytic tools in WordPress at the same time. You can install it as follows:

  1. Log in to your WordPress page with your login credentials.
  2. Go to menu, choose “Plugins” and “Installing Plugins”.
  3. Search for the plugin “Tracking Code Manager”.
  4. Click on “Download” and after that on “Activate”.
  5. Go to “Settings” and choose “Tracking Code Manager menu” to put your tracking code in the plugin.
  6. Insert all tracking codes, you want to add for WordPress such as Google Analytics or Hotjar.
  7. Select the option “Position inside the code”.
  8. Then choose where to add this specific tracking code:
    in the header or body of the HTML page.
  9. Click on “Save” to save the tracking code and start measuring.

TIP: You can display code on all pages or on specific pages and posts.


Google Analytics WordPress

Install Google Analytics Pageviews in WordPress

Interested in the popularity of your WordPress web pages? Install “Google Analytics Pageviews” on your WordPress site. Over 50% of all websites worldwide use it to measure their web traffic:

  1. Register a Google Analytics Account.
  2. Copy the Google Analytics tracking code at the end of the process.
  3. Login to your WordPress page with your login credentials.
  4. Go to menu, choose “Plugins” and “Installing Plugins”.
  5. Search for the plugin “Google Analytics Pageviews”.
  6. Click on “Download” and after that on “Activate”.
  7. Go to “Settings” and choose “Post Pageviews”.
  8. Insert the Google Analytics tracking code (API token generated from Google Analytics).
  9. Within WordPress, choose “Posts” in the menu.
  10. Click on “Setting the displayed information” and select “Views”.
  11. Configure from the new “Post Page views Setting submenu”.


Install Google Analytics Dashboard in WordPress

Do you want to see real-time statistics inside your WordPress dashboard? The Google Analytics Dashboard for WordPress plugin is the right plugin. It enables you to track your WordPress website using the Google Analytics tracking code:

  • Number of visitors
  • Acquisition channels
  • Details of Traffic sources

The tracking code is customizable and allows advanced data collection.


How to setup Google Analytics Dashboard in WordPress

Watch this video to setup Google Analytics Dashboard in WordPress:

After installation:

  • Click the option “Set All information provided” in the upper right corner. Choose only the information you want to include in your reports to see.
  • Click “Feed Google Analytics
  • Place the block as shown in the video. Move it anywhere on the Dashboard.

TIP: This article covers the most common ways to install Google Analytics for WordPress. You can find similar Google Analytics plugins within your WordPress Dashboard under Menu- Plugins- Search Plugin.

More information


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